It seems like there are a lot of terms out there that scare people because they are unknown. Some of you might be scared of variable data printing because you have heard that you need programmers and marketing professionals to really make it work (we'll talk more about that another time) And some of you might steer clear of the concept of "transpromo" because you really have no idea what it means and don't want to have to ask someone. I stole this sentence off a website from the UK...
"Transpromo contains two main ingredients; transactional print and proactive marketing."
What does this mean for you? It means that you can use YOUR transactional documents (invoices, boxes of shipped printed materials, etc) to promote your services and products.
For example, if you print a buckslip ( 1/3 of a sheet of 8.5x11 paper) with a cleverly designed message about how you also offer wide format printing, digital copying, or promotional products like pens and tshirts, and insert said buckslip into each invoice you send out this month, you would be utilizing the concept of transpromo.
So what are you waiting for? Print a message on your invoices, change your email signature to remind everyone you communicate with that you have a new website, or put a message in with each order stating that referrals are always appreciated and will be treated with respect, appreciation, and maybe a gift certificate to Starbucks....
One of the most valuable lessons I ever learned is that customers do not remember us as much as we remember them. You might THINK they know everything about what you do, but you'd be WRONG. Use every tool at your disposal to remind them of all that you CAN do for them, and maybe they'll actually take you up on it!
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